Right now we are in a marketplace friendly place when it comes to the evolution of the video camera. The number of choices one can make when it comes to purchasing a video camera is overwhelming. Ten years ago if you wanted to buy a still camera, you bought a still camera like the Canon EOS series (or the Nikon if that’s your preference). You’d buy a mini camcorder to take on holiday with you and to record the kids soccer games. If you wanted HD, you’d have to spend well into the thousands to purchase one. Today, the cell phone you carry in your pocket shoots full HD quality movies, and the newer models even shoot in 4K.
So how do you know what camera to purchase when you want to make videos for your business? The answer is simple, any one of them. Now that being said, purchasing any camera is probably a good choice, but that camera might not be the best choice for your needs. Just because you have the budget to spend $2500 on a new camera, doesn’t mean that you should. If your iPhone or other smartphone will produce the results you want, and it’s already sitting in your pocket, why go out and throw money at another camera when the one you’ve already got is good enough.
Let’s face it there’s no shortage of choice out there, and I can’t tell you (without knowing your exact needs) what is going to be the best camera for you, but here is a short list of pointers that you should keep in mind when selecting what camera to purchase:
- Can you attach an external microphone to it?
- How long will you be shooting video for? (1 minute at a time, 1 hour at a time)
- Where will you be using what you shoot: YouTube, Television, big screen (aka: movie theatre), Computer?
- What is your ability? Basic, Intermediate, Advanced?
- What are you comfortable with?
The best advice I can give is that if you are going to go shopping for a camera, make sure you are comfortable with it. You can rent and try out many different types of cameras from local or national rental companies, and if you are serious about dropping some cash on a new camera, I would highly suggest going this route first. A weekend rental will typically cost you around $150-250 depending on the camera, but this tester method is surely better than dropping $2500 on a camera that is going to get shoved in the back of your closet and collect dust because you couldn’t figure out how to use it.
Ask your friends as well, nearly everyone now owns a video camera, so approach your tech friendly friends and ask them if they’ve bought a new camera in the last year and how they like it. Maybe they’ll even let you borrow it for a day to play around with it.
In the end, the best choice to make is the one which you are comfortable with. Every self proclaimed guru has their preference. Hell, everyone has a preference. I prefer Canon or Sony, but for reasons that are purely brand loyalty (and a bad experience with a Nikon in the early days of digital photography), you will often see me suggesting these brands of cameras.
Ultimately the choice is up to you.
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